The click monitoring service allows you to send a message with a web page address (eg https://www.mydomain.com/viewoffer?id=15 ), which will be reduced before sending (as in the photo to save space inside the message) and to know which of the recipients and how many clicks each of them addressed and saw the offer.
Remarketing: When you see that a customer has repeatedly clicked on a link but has not made a purchase, it probably means that they are interested in your offer but have not yet decided to make a purchase. A new message a few days later with an extra offer may convince him to make the purchase.