Parameterised SMS combines bulk sending with personal content for each recipient. Use one message template and automatically insert names, store locations or individual offer codes from your recipient file.
How personalisation works
1. Prepare the file
Put each recipient and their details in a separate row. The first row contains the column names.
2. Write the template
Place a column name inside braces, such as {NAME}, wherever you want to insert a variable.
3. Send individual content
The platform replaces each variable with the value in that recipient’s row.
A practical example
| PHONE | NAME | STORE | CODE | DISCOUNT |
|---|---|---|---|---|
| 3069XXXXXXXX | GEORGE | ATHENS | AK1544 | 10 |
| 357XXXXXXXX | MARIA | NICOSIA | TU8852 | 15 |
Your shared template:
George receives:
Maria receives the same template with her own name, store, code and discount. The phone numbers above are placeholders and must be replaced with actual recipient numbers.
Where you can use it
Personal offers, individual reference numbers and customer updates can use values from your file. You decide what information each column holds and how it appears in the message.
Frequently asked questions
Can I use more variables?
Yes. Add the columns you need and use their names inside braces in the template.
Do uppercase and lowercase letters matter in the final message?
You control the text in the template and file. The final message uses the values you provide.
What should I check before sending?
Check that the column names match your variables and review the final message length. Different values can produce messages of different lengths.